This Privacy Policy describes how BetKit collects, uses, and protects your personal information when you use our livescore website and services.

1. Information We Collect

1.1 Information You Provide

• Favorite teams, leagues, and personalization settings
• Comments, feedback, and communications with us
• Newsletter subscriptions and notification preferences
• Support requests and customer service interactions

1.2 Automatically Collected Information

• IP address and general location information
• Device type, browser, and operating system
• Pages visited and time spent on our site
• Referral sources and search terms
• Sports content viewed and interaction patterns
• Page load performance measurements and browser error diagnostics

1.3 Cookies and Browser Storage

2. How We Use Your Information

• Provide live sports scores, statistics, and personalized content
• Maintain your account and preferences
• Customize content based on your favorite teams and sports
• Analyze site usage to improve our services (via cookieless analytics)
• Measure page load performance and diagnose browser errors so we can fix them
• Respond to your inquiries and provide customer support
• Prevent fraud and ensure site security
• Comply with legal obligations

3. Information Sharing and Disclosure

We may share your information in the following limited circumstances:

• Service Providers: Providers that operate parts of our service on our behalf, under contract and only on our instructions. For performance monitoring this is Dash0 Inc., which receives the data described in section 13 and processes it on servers in the European Union; it does not use that data for its own purposes.
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Safety and Security: To protect rights, property, or safety of users or others
• Consent: When you explicitly agree to share information

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Secure server infrastructure and regular security updates
• Limited access to personal data on a need-to-know basis
• Regular security audits and monitoring
• Secure authentication and session management

However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

• Account Access: View and update your account information at any time
• Data Correction: Update or correct inaccurate personal information
• Data Deletion: Request deletion of your personal information (subject to legal requirements)
• Data Portability: Receive your data in a portable format
• Communication Preferences: Control email notifications and alerts
• Account Deletion: Delete your account and associated data
• Opt-out: Unsubscribe from marketing communications

6. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place through:

• Standard contractual clauses approved by data protection authorities
• Adequacy decisions by relevant authorities
• Other appropriate legal mechanisms

7. Data Retention

We retain your personal information for different periods depending on the purpose:

• Account Data: While your account is active and for a reasonable period after deactivation
• Usage Analytics: Anonymized usage data may be retained longer for service improvement
• Performance Monitoring: Measurements and error diagnostics are kept for 30 days and are then deleted automatically
• Legal Requirements: Some data may be retained to comply with legal obligations
• Security Logs: Security and fraud prevention data may be retained for legitimate business purposes

8. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information immediately. Parents who believe their child has provided information to us should contact us.

9. Third-Party Services and Links

Our website may contain links to third-party websites, sports organizations, or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing personal information.

9.1 Sports Data Sources

We obtain sports data from various official and third-party sources. These data providers may have their own privacy policies governing the collection and use of sports-related information.

10. Mobile Applications

We don't provide any mobile application yet.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will:

• Notify you of significant changes by posting the updated policy on our website
• Update the "Last Updated" date at the top of this policy
• Send email notifications for material changes affecting your rights
• Provide advance notice when possible

12. Regional Privacy Rights

12.1 European Union (GDPR)

If you are in the EU, you have additional rights under the General Data Protection Regulation:

We rely on our legitimate interest in keeping the site fast and free of errors as the basis for the performance monitoring described in section 13. You can object to it at any time by turning it off there, with no effect on the rest of the site.

• Right to object to processing for legitimate interests
• Right to lodge complaints with supervisory authorities
• Right to data portability in machine-readable format
• Enhanced rights regarding automated decision-making

12.2 California (CCPA/CPRA)

California residents have specific rights regarding their personal information:

• Right to know what personal information we collect and how it's used
• Right to delete personal information (with certain exceptions)
• Right to opt-out of the sale of personal information (we don't sell personal information)
• Right to non-discrimination for exercising privacy rights

12.3 Other Jurisdictions

We respect privacy rights in all jurisdictions where we operate and will comply with applicable local privacy laws.

13. Analytics and Performance Monitoring

13.1 Performance Monitoring

To find slow pages and broken behaviour we measure how the site performs in your browser, using Dash0, a monitoring service operated by Dash0 Inc. on servers in the European Union that processes the data on our behalf. This is on by default and you can turn it off here:

What is sent:

• The scrubbed name and address of each manual page view, with query strings, fragments and identifying path segments removed, plus referrer information as your browser reports it
• Browser, device type, operating system and screen size
• Web Vitals performance measurements
• The addresses and timings of the data requests the page makes to us
• Error messages and stack traces when something breaks in your browser
• An identifier stored in your browser for up to six hours, which groups the measurements of one visit and is not linked to any account

What is not sent:

• Anything you type, including form fields and search terms
• Request bodies and request headers
• Your full IP address: it is truncated by the monitoring service on receipt, so the last part of it is discarded and is never stored

Turning monitoring off deletes the stored identifier, stops all reporting from your browser, and is remembered for future visits in that browser.

13.2 Fathom Analytics

14. Contact Us